May 7, 2015

What is SEO?

What is SEO?

SEO (Search Engine Optimization) is all about optimizing a website for search engines.
1. Designing a website,
2. Developing a website,
3. Improving the volume and quality of traffic to a website.

***Mind it that all are to rank well in search engine results.

SEO is a subset of search engine marketing.

SEO is also referred as marketing by understanding how search algorithms work and what human visitors might search.

SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEO, it is essential that you understand how search engines work.

How can Search Engine Works?

Search engines perform several activities in order to deliver search results.

Creeping  - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider or Googlebot, in case of Google.

Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results - The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

*** There are two ways of optimization: They are On_Page SEO & Off_Page SEO.

What is On-Page SEO?

On-Page SEO includes providing good keywords selection, putting keywords on correct places, giving appropriate title to every page & must need a very good content etc. Learn more Why On Page SEO is Important

What is Off-page SEO?

Off-Page SEO includes link building, increasing link popularity by submitting open directories, Advertising, Social media marketing, email marketing, search engines, link exchange etc. Learn Why Off Page SEO is Important.

3 comments:

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