Jun 27, 2015

What does Keyword mean?

Keywords

Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for.

In the context of search engine optimization(SEO) A keyword is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.



The role of keywords was once very central to the function of search engines. Search engines could crawl sites. If the keywords were accurate, serve those sites up as search results. However, people began abusing the keyword metadata in an attempt to show up higher in searches and even to rank in completely unrelated searches. For this reason, the importance of keywords in search engine optimization has been greatly reduced. Keywords are arguably still an important factor, but they are not the only factor in SEO.

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not.

For more visit wikipedia here.

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