Jun 17, 2015

What is PageRank

When a user/person types in a search query, the search engine’s number one goal is to return results that are relevant, high-quality and able to best give them what they want. Google PageRank affects the position in the search engine results pages.


What is Google PageRank?

PageRank is a link analysis algorithm used by Google to help determine the relative importance of a website. PageRank measure's a web page's importance.

Every website is given a Google PageRank score between 0 and 10 on an exponential scale. The handful of PageRank 10 domains including usa.gov, Twitter.com and Adobe Reader Download, have the highest volume of inbound links of any sites on the web. The top sites set the bar, so to speak and the 10-point scale plummets exponentially down from there.



When Site A links to your web page, Google sees this as Site A endorsing or casting a vote for your page. Google takes into consideration all of these link votes (i.e., the website’s link profile) to draw conclusions about the relevance and significance of individual web pages and your website as a whole. This is the basic concept behind PageRank.

Since Google wants to return page one results that are high quality, relevant and trustworthy. It may return web pages with better PageRank scores higher up in the SERPs, although PageRank is only one of many ranking factors taken into consideration.

Since PageRank is only one factor in the Google ranking algorithm, it’s important to remember that a high PageRank does not guarantee high rankings – but it can significantly help.

What is Link Juice?
When a Site links to your web page, Google sees this as a site a endorsing or casting a vote for your page. Google takes into consideration all of these link votes (i.e, the website’s link profile) to draw conclusions about the relevance and significance of individual web pages and your website as a whole. This is the basic concept behind PageRank.

When a website links to your site or when you link internally from one of your pages to another, the link passes PageRank points. This passing of PageRank points is also commonly called 'link juice' transfer.

Importance of PageRank

PageRank is one of many factors that determines where your web page appears in search result ranking, but if all other factors are equal, PageRank can have significant impact on your Google rankings.

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