Jul 22, 2015

10 critical mistakes that can kill your PPC campaigns

10 critical mistakes that can kill your PPC campaigns:

Often we are asked to provide a review of a current Pay Per Click campaign from existing or prospective clients.

A number of things determine your quality score, but the most important is the relevance of the ad and its click through rate (CTR). CTR and ad relevance are crucial to the success of any ad in Google adwords.

People make mistakes, it happens. The most common mistakes are summarized in the following points:

Poor ads: A good Ad Rank means your advert will appear higher up the page (where you're more likely to attract traffic to your site). Ads that appear lower down the page attract less traffic.

Ad Rank is also used to calculate how much you're charged for each click your advert receives. A good Ad Rank means you'll pay less for your campaigns.

Ads that aren't relevant: Making your ad relevant will help improve both your Quality Score and the CTR your ads get. Getting a higher Quality Score means you pay less for each click you receive. That means you get a better Return On Investment (ROI).
Advertisers should also consider using dynamic keyword insertion. You might also include your target keyword within the ad's description.

Not testing your ads: If you create two ads, can you tell which one will perform better just by looking at them? Of course not!

Unless you’re a psychic, there’s no way to know which ad will make more money other through testing them.
Fighting for Position: Always keep in mind that the number one positions are temporary, based on budget. So, Never waste your ad budget fighting for that position.

Missing call to action: Including a call to action in your ads is crucial: it will help increase your click through rate. However, clear calls to action are often missing in the accounts review.

Targeting too broad an area: Make sure you’re only targeting the areas your business serves and nowhere else.

Bad keywords: Most search engines will let you notify them of which ads shouldn’t be shown. When you’re paying cash for broad matches, you’re going to reel in visitors who aren’t actually relevant. You’re paying for those surfers who will never give you a cent. Make use of your negative keyword folder.

Using the home page as a landing page: When people click on your ad, they should land on a page relevant to the keywords used for that ad. For example, if someone searches for “pink dresses” she should land on a page with several options of pink dresses.

Send them to an irrelevant page, and you increase the chance that they’ll leave your website without taking action.

No measurement: If you don’t have a way to measure what you are doing, you’re not going to be able to figure out if your strategy is successful. Most advertising platforms offer a free measurement tool to be able to track results. Use what you learn in your measurements to adjust your campaigns.

Home work: Must to need update your campaign regularly. And also want to research much more.


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