Jul 24, 2015

11 Best Practices to Design Landing Page

Best Practices to Design Landing Page:

When it comes to building a landing page, design is everything.  Ultimately, your design is what will make it easy for leads to understand your landing page and convert. That's why it's always good to look at some successful landing page examples.

Here I will try to through you some pivotal landing page design practices guaranteed to increase your conversion rate.

Get to the point: Online audiences tend to avoid reading through an entire page of information. They will, however, “forage” for information by visually scanning the screen until they find what they're looking for. So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they'll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible.

Create a Short Lead-Capture Form to Prevent a High Bounce Rate: When designing your landing page, it is crucial that filling in your lead-capture form is an easy task for potential leads. If not, they will be sure to drop out before completing the conversion. As a visitor, there’s nothing more frustrating or daunting than an overcomplicated lead-capture form.

Highlight the Most Important Areas of Your Page With Contrasting Colours and Whitespace: You can use this in your design to highlight the sections of your page that you want to be seen. The heading, lead-capture form, and the call-to-action (CTA) button should be the most prominent elements. With contrasting colours it’s easier for potential leads to digest the information on your page and convert.

Make Your Benefits Clear or Risk Potential Leads Looking Elsewhere: Present benefits in a clear, simple way that makes them curious for more information. It’s best to present these benefits in a list or small blurb. This allows potential leads to easily skim through and see if this is the right product offering for their needs.

Display Images of Happy People to Make Your Page Welcoming to Visitors: You can also use images of people as a directional cue, guiding page viewers to what you’re offering. It’s human nature to follow other people’s eye-line to their point of focus. Have the person in your image look towards your offering, and viewers’ eyes will be drawn to the person’s focus-point. Images of people can make your page more personal and warm.

Use Context-of-Use Videos & Images to Explain Your Offer: Context-of-use is a great way to explain your product or service to potential leads. Including an image or video demonstration of your product in use is eye-catching and shows potential leads the exact features your offering has. It lets potential leads place themselves in the actual situation with your product or service. A good-quality image or video can also visually show the benefits of your offering. Images or videos should serve a direct purpose rather than just filling space on your page.

Never underestimate formatting: Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

Design an Obvious Call-to-Action (CTA) Button: Your Call-to-Action button is ultimately the most important feature on your landing page. Your entire goal is getting viewers to see this button and want to take the action to convert on it. The effectiveness of your CTA button can be changed instantly through an eye-catching design and obvious placement on your page.

Add social proof: Try adding some social proof to your landing pages. This adds third-party credibility to your content and offers and can help boost conversions. Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

Provide Potential Leads With One Single Action to Take: When creating your landing page, the goal is to provide potential leads with an easy path to conversion. You need to provide viewers with only one action they can take to convert. This means removing any navigation bars, footers, or outside links apart from your Call-to-Action. Having multiple things for potential leads to click on is a large distraction and will reduce the number of people actually clicking the Call-to-Action and converting.

Use Bold Headings to Make It Easy For Potential Leads to Skim: A heading and subheading are crucial to your landing page design as they hook in potential leads. However, marketers should also remember to use bold section headings throughout the page to explain additional benefits or selling points. Break information down into small, digestible segments with one consistent topic discussed in each. With small sections and logical headings, your page will be more appealing and easier to skim. Near the bottom of your landing page you should also include a bold statement that reaffirms your value proposition.

So, Best of luck to your landing page designs.


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