Jul 24, 2015

12 Types of Landing Page

Types of Landing Page:

Each landing page should follow some typical standards. But not every landing page is going to be exactly the same. Let’s take a deeper look at some of the more specific aspects of several different types of landing pages.

Click Through Landing Pages: Click through landing pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.

Lead Generation Landing Pages: Lead gen pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.

Infomercial Landing Pages: these landing pages are the infomercials of the online marketing world. Typically about 50ft long (a lot of scrolling), they work by using the same type of excitable language you’ve seen on those Sham Wow commercials on TV. As the user reads further down the page, they get sucked deeper into the sales message, and due to the amount of effort expended in reading that far, they instill a certain amount of commitment which keeps them reading.

Viral Landing Pages: Examples of this type of page usually contain fun flash games or funny videos. They’ll have a subtle reference to the company behind the creation, whether it’s a small logo, a “powered by” reference in the footer, a closing reference in the video or indirect product references in the game or video.

Micro sites: A micro site is a small but complete supplementary website used for fairly large campaigns. They will normally have their own vanity URL related to the timing and relevance of the campaign. Even though it’s more than a single page, it’s still classified as a landing page as it’s a destination where customers are driven from paid online ads as well as print and TV advertising.

Product Detail Landing Pages: A common style of landing page in the retail industry is the Product Detail landing page. This is just a page on the main website that houses all of the information related to the product for sale.

Homepage as a Landing Page: This is the laziest of all the landing page types, and as such it performs the worst when it comes to conversion rate. All too often marketers will create expensive campaigns only to send everyone to the homepage.

Mobile: Setting up a mobile landing page is all about keeping in mind the small device. You don’t want a ton of little content, but you don’t want an image taking up the entire screen, either. You want to have a colorful and catchy headline with a nice big button that helps users navigate through the site.

Email List Opt-In Landing Page: The most effective place to put it is on a dedicated landing page. Creating an email list opt-in landing page gives you the room you need to tell people why they’ll benefit from giving you their contact information. It means you can focus your visitor’s full attention on signing up.

Content Guide Landing Page: Inbound marketing – and pretty much any online marketing period now – is all about content. If you blog or create free info products for your audience, you can get even more value from that content by organizing it on its own landing page.

This is probably one of the easiest landing pages to make. Decide which topics you’ve you want to feature, then create a landing page for each one. Include a short introduction to the topic and then link to each post/video/download you’ve created on the subject. That’s it.

Start Here Landing Page: Your website performs a lot of duties for your business: it tells people about your brand, let’s them get in touch with you, offers information, sells your stuff, and more. So when someone lands on your website for the first time, there are multiple directions they can go in.

Guest Post Landing Page: Guest posts do a lot of wonderful things for you and your website. But probably the most valuable thing is the traffic they can send your way. If you’re like most guest bloggers, you use that precious little byline link to send people to your home page. Your home page is absolutely not the best place for these visitors.

It’s true that different landing pages look different, but the different types are really all about goals and what the landing pages can accomplish.


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