Jul 21, 2015

What does PPC mean?


The definition of PPC is "Pay Per Click"

pay-per-click A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. If the user clicks on a paid advertiser's offering to go to its Web site, the pay-per-click search engine charges the advertiser's account for the bid amount. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay per click (PPC) also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

Pay per click (PPC) a method of charging for advertising on the Internet.


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