Jul 12, 2015

What does SEO take to get ranked on the first page?

What does SEO take to get ranked on the first page?

That’s a question that we often hear. There is no general answer to this question. It depends on many different factors.

Look at the situation from the search engines standpoint. The search engine wants to give the searcher the best results that will satisfy the searchers inquiry. The search engine is looking for the site that has the best content and credibility relating to the search term. Many times you hear about title tags and meta tags and link building and many other techniques that may or may not work. But in my view, what we should be trying to do is help make the site has the best content and credibility relating to the targeted search term. In my view, we are then making the website a better website for the targeted searcher.

What is even more important is what does the searcher do when he comes to your site? He could immediately leave, he could bookmark the site for future use, he may be purchase something on line, download a brochure, fill out a request for quote form or he may call you. Hopefully that visitor translates to sales for your company. If we get a site ranked number one in a search term, but none of the traffic converts to sales, then we really did not help the business who hired us. So a search engine specialist in my view must also work to get traffic to convert to business results.

The current state of your website: The time that it takes to get results depends on the current state of your website. Has your website been penalized by Google? Has your website been optimized before? Have you used spammy SEO methods in the past?

Fixing problems is as important as improving your content. Before you do anything else, fix the problems on your web pages.This will take some time but it is absolutely necessary if you want to improve your rankings.

It’s the way SEO works: The things that you do today will influence your rankings tomorrow. If you used spammy SEO methods in the past, it’s very likely that your web pages will be penalized today. If you used white-hat SEO methods, it is likely that your website will have better rankings today.

Only use white-hat methods to promote your web pages. SEO is a continuous process.

So, how long will it take to get high rankings?

If your website is brand new or if your website has many issues, it can take up to 6 to 12 months until you see sustainable results.

To get a better idea of the time that it takes to get high rankings, segment your goals into actions. For that you may Fixing errors on your web page (2-4 weeks), revamping website content (4-6 weeks), link building (4 weeks), etc.

Don’t just focus on rankings. High rankings for a particular keyword aren’t necessarily what you want to achieve. Better focus on the overall number of visitors that you get from search engines, the number of sales that you get through search engine visitors, etc.

Start with small, achievable goals. Try to get high rankings for very targeted keywords first. In general, it is much better to have high rankings for “where to buy high quality hiking shoes” than for “shoes”.

By focusing on small, achievable goals, you can steadily create something great while making one step at a time.

Search engine optimization takes some time if you want to get sustainable results. If you continually work on your web pages, you will get high rankings that last.

Tactics that can help you to get short term results can have a negative effect on your rankings in the long term.

If you’re doing it with sustainability in mind, then it will probably take 3 to 6 months depending on how much you invest, and how savvy your competition is.

Optimising a page or article on your website and learning how to get on the first page of Google is pretty straight forward. You might hire someone to fine tune your work down the track, but anyone can do the most important work themselves.


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