Jul 16, 2015

What is Affiliate Marketing?


Affiliate Marketing

Affiliate Marketing is an automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from sales when the customer has clicked the affiliate link to get to the merchant's Web site Web site to perform the desired action, usually make a purchase or fill out a contact form. The most common types of affiliate programs include PPC(pay-per-click),PPL(pay-per-lead), and PPS(pay-per-sale).

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing, PPC(Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is frequently overlooked by advertisers. Affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Over the past few years, affiliate programs have grown enormously in popularity, taking many interesting forms.



0 comments:

Post a Comment