Jul 21, 2015

What is pay per click(PPC) advertising?



Pay Per Click(PPC) advertising:

Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. PPC is a type of online marketing available on the popular search engines like Bing, Yahoo and Google where the advertiser only pays if their ad is clicked and a visitor arrives at their website.


Major Pay Per Click advertising platforms are based on a bidding per keyword model. The advertiser simply decides which keyword phrases they would like to trigger their ads and chooses a maximum price they would be willing to pay if a visitor clicked their ad once triggered by the selected keyword.

Google, the largest PPC advertising channel (Google AdWords) displays a maximum of 11 ads per page. The most commonly seen arrangement of ads is three ads above the organic search results with a further 8 ads down the right hand side with position 1 being at the very top and position 11 being at the bottom of the right hand side.


Pay Per Click advertising is available to anybody with a website or a landing page and is a highly targeted digital marketing channel. PPC advertising allows you to target users who are actively searching for keywords associated with your product, service of business and then only makes you pay if someone actually visits your website.

PPC advertising is based on keyword selection. The entire internet advertising market revolves around choosing the correct search terms and keywords. Well managed PPC advertising will bring traffic that achieves your goal, or 'desired outcome', whether it is to published an event or sell goods and services.

If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid $.15 per click on ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.

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