Jul 13, 2015

What kind of SEO do you want to be?


What kind of SEO do you want to be?

There are really two main types of roles you can play in the SEO world: in-house or agency (including self-employed). There are countless nuances to each opportunity, but from a broad brush perspective, the differences are as follows:

In-house:

1. Total, in-depth focus on one client – the house business.
2. Better knowledge and experience of house business, competitors and industry overall, but potentially modest SEO knowledge.
3. High potential for broad, jack-of-all-trades experience (social, PPC, SEO), especially in a small shop.

Agency:
1.     Diversity of clients and SEO opportunities that brings.
2.     Likely deeper SEO knowledge and experience in aggregate in agency, but typically very little specialized business niche knowledge.
3.     Likely focused on developing narrow but deep skill set.


Your opportunity to learn is great from both sides, but in-house opportunities, especially for new hires, are likely to be harder to get, as companies will expect some previous industry experience (that said, transferring to an SEO role from within your existing company might be a great way to start in your career, assuming you’re “lucky” (as defined earlier). It’s often that “right place, right time” thing again. Agencies, on the other hand, can be great places to start and learn about the business from agency veterans.

If speed is important, you want Pay-per-click (PPC) services. PPC is an advertising auction run by Google that gets you almost immediate results. Advertisements can be configured to start displaying within hours and will continue to display as long you’re willing to fund your account.

If you have patience and want to see more sustainable results, consider local or organic SEO.

Local SEO:
Local SEO represents an opportunity for small business owners go gain visibility relatively quickly, but it’s not for everyone. Your business has to have a physical address and local phone number in or close to the city or town you want to rank for. Proximity to the city center gives you a huge advantage over your national competitors.
If most of your customers are within an easy commute of your business, you should consider local SEO.
    Local results are easily viewable on mobile devices even if your website isn’t  mobile-ready.
    Searchers trust local results more than organic or pay-per-click (PPC), probably because of the map, reviews and address verification requirements imposed by search engines.
    There is far less competition for local rankings and conversion rates tend to be higher.

Organic SEO:
You have to have the “right” words on your website to even be considered eligible to rank in organic search results.
    The “right” words are the words people use to search for your products and/or services.
    Some words (keywords) and phrases will be more popular and profitable than others. They’ll also be harder, and take longer, to rank for.
Your website has to be easy to find, share and reference so it can earn the “votes” it needs to rank on top of search results.
    We help you figure out what your audience is searching for so you can include those words on your website and be eligible to rank.
    Votes are backlinks, citations and social mentions. You can never have too many.
   Earned links are best. We teach you how to earn them.

We also research what your competitors are up to so you can build on their past success and avoid making the same mistakes.

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