Jul 24, 2015

Which Landing Page Type is The Best?

Type of The Best Landing Page:

Landing pages are as different as the people looking at them. Every landing page has a different call to action (goal), a different reader (user), a different product or service, and a different niche. There is an incredible amount of variation among audience, purpose, intent, product, angle, focus, industry, niche, perception, buy-in, cost, messaging, value proposition, testimonial approach, shipping method, and a host of other factors.

Here you see some example of some Best Landing Pages:

Facebook: Facebook Landing Pages are the bee’s knees. They can increase conversions on every campaign you’re running on the platform as they’re easy to share with friend of Fans. Keeping social media users on social media (instead of thrusting them off before they’re prepared for it) is always a good call.

Wistia: First up is Wistia's landing page for their Free Plan. Right off the bat, you notice the one-field form to create your account - the blue, minimally patterned section contrasts nicely with the bright white form field.

Unbounce: It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The directional cues from the headline and browser's fold, and 2) the really detailed information below the form.

IMPACT: IMPACT is a HubSpot partner -- but that's not why they're included here. This landing page was what sparked the initial idea for this post. I love the whole layout of the page, from the banner in the top left that tells you this ebook was updated recently, to the rotating testimonials, to the outline that surrounds the form. This landing page has both beautiful and functional design.

WebDAM: The icons are all indicative of the information you need to put in -- just look at the ones next to "First Name" and "Last Name." The form has a blue background that stands out from the hero image behind it. And the "Submit" button? It features an orange background (a complementary color to blue), customized and compelling copy, and an arrow to signify that you'll progress to the downloadable guide.

Basecamp: Like Unbounce, Basecamp has a really long, in-depth landing page with lots of information below the fold, but what won me over was that cartoon man pointing his finger to the form. Not only does it spruce up a somewhat minimal page, but it actually directs your attention to the form. Like IMPACT's design, this little picture is pleasing to the eye and helps landing page visitors convert on the form to the right.

H BLOOMSometimes, you've just got to stop and admire a landing page for being beautiful. Using high-resolution photography and lots of white space, H.BLOOM's landing page is a pleasure to look at. Besides its beauty, the page has some great conversions elements: an above-the-fold form, clear and concise description of what'll happen when you fill out the form, and even the bright orange "Submit" button. The only thing we'd change up? The copy on the "Submit" button -- that could be more specific to the offer at hand.

ShopifyLike many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words. The page relies on bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: creating your store.

Mulesoft: It can be very easy for a lead gen page to be dull, and quite difficult to make one visually appealing and actually engaging. Mulesoft manages it. This page has excellent execution of all the lead gen best practices that make an optimized landing page.

So, Get Idea and create your landing page.


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