Aug 3, 2015

11 tips that makes email marketing so effective

Effective E-mail Marketing:

E-mailmarketing will always be important and vital to an organization’s marketing strategy, inspire of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams.

Email marketing has some significant advantages compared to most other marketing methods:

Getting Permission: No email campaign was ever built without getting permission to get started, so first we’ll need to focus on building a sizable email list.

There are many ways you can do this of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.

Get Whitelisted: While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box.

Full control: Most other marketing tactics are at the mercy of policy changes (e.g., Google AdWords) and other decisions beyond your control. Sure, some laws affect how you can use email marketing, but laws rarely change with short notice and they even more infrequently radically change what you can do.

Using the Auto res-ponder: As a marketer myself, one of the issues I run into most often is that I forget to talk to my list until I have something to sell. Obviously, this is not ideal.
This is where an auto res-ponder can save you, and why I recommend scheduling content to be delivered on a consistent basis over the course of several months.

High reach: When you get people to join your email list, you can actually reach them. Not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.

Relationship building: For many businesses, building a relationship with their leads is the primary reason for sending any emails.

You could think that you build relationships automatically if you make offers and provide useful content.

Great flexibility: Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.

Content: Software as a Service businesses and bloggers often use content email marketing strategy more than other strategies.

Some of the content is available publicly (e.g. blog articles), but some content should be behind an “information wall.”

Content email marketing is a great tool that you should learn to use regardless of what kind of a business you run. When you use it well, people will start to see you as a trusted source, which makes them more likely to buy what you sell.

Minimal risk: With email marketing, the costs are much, much lower. A simple system like A Weber is very affordable even if your business isn’t a huge success yet. And even if you go with something advanced like Infusion soft, you’re still far away from the kinds of investments many other marketing tactics require. Email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects), but you get the point.

Offers: A good offer doesn’t feel sales-y. It doesn’t feel pushy. It doesn’t feel manipulative. Many e-commerce businesses rely heavily on making offers in their emails, but regardless of what kind of a business you run, you should know how to make offers in your emails.

Instead, a good offer feels helpful. So, when you promote something via email, do it as a friend who wants to help the recipient.

However, if you never make any offers, you’ll struggle to make any sales, so don’t forget or shy away from this email marketing strategy. Rather, learn to combine it with the next strategy, so even your promotions have value to your subscribers.

Low barrier of entry: Besides being comparatively cheap, email marketing doesn’t take such a steep learning curve as many other tactics. Even if you’re not an expert, you can see great results when you learn to use the different email marketing strategies—great execution of the strategies improves your results a lot, but even if you make some mistakes, you aren’t wasting your time.


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