Aug 3, 2015

30 Best Simple Ways to Grow Your Email List

Grow Your Email List:

One of the most challenging aspects of email marketing is growing a quality mailing list. There are two basic characteristics of a mailing list: size and quality – Traits that don’t happen over night. Here, are 30 ways you can build your own organic, robust, opted-in list of people who want to hear from you.

Build an opt-in form on your home page. Perhaps the easiest and most common way to create a list is to integrate an email opt-in form into your home page. To get attention, place your form "above the fold," so visitors can see it immediately and don't have to scroll down.

To get an opt-in form code, you'll first need to sign up with an email marketing services provider, which will cost you up to $20 a month. The cost will likely increase if your subscriber list becomes larger than 5,000 members.

Include an opt-in option on your About page. Don't stop with your home page. Include a second opt-in form on your About page. After all, visitors who arrive on this page have taken action to learn more about you and your business. Encourage them to get to know you even more by joining your email list.

Add an opt-in form to your checkout process. Your checkout process can be another logical place for an opt-in form. If your customers are so invested in your brand that they're willing to pull out their credit cards, chances are they'll be interested in receiving future discounts and other messages from you.

Integrate an opt-in function into your blog's comments section. If you run a business blog, you can integrate an email opt-in box into the comments section. You'll be reaching people who already have demonstrated an interest in what you have to say.

Consider a pop-up form. Another option is to present opt-in forms via pop-up advertisements. Although some people find pop-up ads irritating, their continued presence on some of the web's top sites can only mean that they're effective for some marketers.
1) Host an online webinar and collect email addresses at registration.

2) Leverage paid search ads to link to a landing page with and email sign-up.

3) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.

4) Add a link to your employees' signatures that leads people to a landing page where they can sign up for your mailing list.

5) Run a promotion on a partner website or email newsletter that targets a new but appropriate audience to collect email addresses from a fresh source.

6) Host a co-marketing offer with a partner -- like an eBook or webinar -- and ask them to promote the registration to their audience. After it's released, swap leads.

7) Add a call-to-action button to the top of your Facebook Business Page, like we did below. Link the CTA button to a landing page that requires an email address for access.

8) Publish links to gated offers on your LinkedIn Company Page or in appropriate and relevant LinkedIn group discussions.

9) When creating content for guest blogging opportunities, include a call-to-action as well as a link for readers to subscribe to your site's blog or email database in your author byline.

10) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren't already on your email list.

11) Promote an online contest, like a free giveaway, and have entrants sign up or submit using their email address.

12) Host your own offline, in-person events like meet ups, conferences, hack at hons, educational panels, etc., and collect registrations online using email addresses.

13) Collect email addresses at offline events like trade shows and import them into your database. Be sure to send these contacts a welcome email that confirms their opt-in to your list.

14) Create a new lead gen offer -- like a free eBook or whitepaper -- and require visitors to provide their email address in order to download it.

15) Create a free, online tool, or resource and have users sign up with their email address. For example, we've created quite a few free tools, like Marketing Grader, to gather email addresses.

16) Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an eBook or a free resource to your followers that requires an email address to redeem.

17) Advertising. The issue with advertising is that it can get very expensive—even before you see any results. But when it works, it can create incredibly good, consistent results.
18) Affiliates. If you have lots of connections to people in your field who have large emails lists and willingness to promote something of yours, you can get almost any results you want.

19) Speaking. As long as you get in front of large, new audiences on a regular basis, you can grow your email list by asking audience members to sign up. However, making this tactic work takes a lot more work and is harder than most people think.

20) Guest blogging. It’s the only low-cost, effective way to grow your list if you don’t have a massive advertising budget and you’re not well connected. That said, most people don’t get almost any subscribers with guest blogging because they don’t know how to write effective guest posts.

21) Use your Facebook Page to promote an offer that requires an email address submission. Promote offers on your Timeline, and be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers.

22) Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas. Email recipients are more likely to click through emails that have been targeted at them, so if you create multiple, targeted subscription types, you'll increase the chance that visitors will subscribe to one of them.

23) Use Pinterest to promote offers that require email sign-up. For example, Hub Spot created a Pinterest board where we pin the well-designed covers of our marketing eBooks. From this board, we've been able to generate new leads and grow our email list.

24) Encourage prospects in a traditional marketing campaign, like direct mail, to opt in to receive email communications instead. Include a shortened URL with UTM parameters to an online signup, and allow readers to opt out of direct mail. You'll even save some trees in the process!

25) Leverage your company's YouTube channel. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos' text descriptions.

26) Promote offers and email sign-up through your Google+ Page by making use of your Google+ updates and your Google+ "About" section.

27) Link to offers that capture email signups throughout your website. Don't make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website. Key places to consider are your website's homepage, the main page of your blog, your 'About Us' page, and your 'Contact Us' page.

28) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to fresh networks, friends, and colleagues who might sign up for your list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that those receiving the forwarded emails can easily opt-in, too.

29) Reinvigorate a stale email list with an opt-in campaign. Do you have an older list that you think is mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in and promising to remove all contacts who don't respond. Though it might seem counter intuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliver ability and increase the odds of your email getting shared with those outside your current contacts database.

30) Customer Referrals Via A Tasty Bonus: Referrals are like the Walter White version of social proof. Nothing is more pure & powerful than the direct recommendation of a friend you trust.

People want to be happy and make their friends happy. If you are making your email subscribers happy, they will naturally want to share the love.

Your first option is to simply ask subscribers to refer your content to their friends and coworkers. As I previously mentioned, email subscribers are far more likely to engage with your content than any other group.

All of these list-building tactics work regardless of which email marketing strategy you use the most.
So, you can choose based on your resources.


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