Aug 7, 2015

60 best powerful tips for beginners

Hope if  you’ll follow these basic tips, You will be able to optimize your whole site for search engines:

WebSite:

1. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

2. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

3. The newer your website is, the more patient you will need to be. It takes time to build authority and trust, and until you’ve developed both, you shouldn’t expect to outrank older, more established sites.

4. Never consider your website to be finished. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always be adding to and improving it.

5. Adapt to algorithm updates. To attain and retain good rankings you need to adapt your SEO strategy as search engines evolve over time.

6. You don’t need to submit your website to search engines. They have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created.

Keywords:


1. Use keyword rich captions with your images.

2. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

3. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

4. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

Content:

1. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

2. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

3. Content is king, so be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.

4. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

5. Ensure your content is good enough to be on the 1st page. If your content isn’t better than the content already on the 1st page for a keyword then your site doesn’t deserve to rank there.

6. Make your content engaging for visitors. The more engaging it is, the longer people will stay on your site, and high viewing times signal to search engines that your site deserves good rankings.

7. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

Links:

1.  If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2.  If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.

3. Text around your links should also be related to your keywords. In other words, surround the link with descriptive text.

4. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

5. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newsletters and zines.

6. Links (especially deep links) from a high Page Rank site are golden. High PR indicates high trust, so the back links will carry more weight.

7. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get back-link juice out of it.

8. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

9. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors

10. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

11. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links.

PageRank:

1. Don’t be obsessed with Page Rank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

2. Get advice directly from Google. Via their Webmaster Guidelines and Webmaster Help Videos.

3. Don’t risk Google penalties. As they have a significant share of the search market, a penalty from them results in a significant, and often long-term, loss of visitors to your site.

4. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

5. Set-up and use Google Webmaster Tools. To find out, among other things, what keywords your site is ranking for and which other sites are linking to yours.

6. Set-up and use Google Analytics. To find out, among other things, how many visitors your site gets, the keywords they use to find it, and what pages they visit.

7. Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.

8. Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.

9. Know where you’re ranking. Within Google Webmaster Tools, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.
10. Set-up a Google+ page for your business. Doing so builds trust with Google and improves rankings for localized keywords.

11. Diversify your traffic sources. Google is a great source of traffic but being 100% reliant on them for visitors puts you in a vulnerable position.

12.Don’t worry about Page Rank. Sites with a low PR can, and often do, outrank sites with a high PR.

Tagging:

1. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.

2. Use header tags. Include variations of your target keyword phrases in a page’s H1 and H2 tags.

Designing:

1. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

URL file extension:

1. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.

Using services:

1. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

Social Media:

1. Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.

2. Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.

3. Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.

Optimizing:

1.  No SEO means no visitors from search engines. If you don’t do it then search engines can’t categories and rank your site for keywords relevant to your business.

2.  Both on-site SEOand off-site SEO are required. You can’t achieve good results doing one without the other.

3.  Start doing SEO now. The longer you leave it to start, the further ahead your competitors will be, and the harder it becomes to rank higher than them.

4. When optimizing your blog posts, optimize your post title tag independently from your blog title.

5. The bottom line in SEO is Text, Links, Popularity and Reputation.

6. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

7. No two websites are the same. An SEO strategy that worked for someone else’s site isn’t guaranteed to work for yours because there are so many variables.

8. SEO doesn’t have to be expensive. You can get big results on a small budget if you invest time in creating good content and building online relationships.

9. SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be credited by search engines, for weeks, or even months.

10. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

11. You’re ultimately responsible for all of SEO work done on your website. Search engines won’t remove a penalty on the basis that you didn’t do, and didn’t know the specifics of, the SEO work on your site.

12. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

13. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

14. If you don’t know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.

1 comment:

  1. Thanks for sharing such helpful SEO tips.One should also read all these tips to run a successful SEO campaign.seo blacklist check

    ReplyDelete