Aug 2, 2015

what does email marketing mean?

Email Marketing:

Email marketing is a way to reach consumers directly. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements or for communicating promotional offers and more. No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure.

Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at the content. But with direct email marketing the advertising is the content.

Often associated with data mining, email marketing can be used to impact consumers in a variety of ways.


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