Sep 20, 2015

Why Off Page SEO important?

In search engine optimization, off page seo refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off site in that they are not controlled by you or the coding on your page. Examples of off page seo include things such as link popularity and page rank.

What is off page SEO?

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page. Many people associate off page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design for the purpose of ranking a website higher in the search results.

Why is Off Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on site SEO factors, some other quality factors and off page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, G+’s etc.) and it is more likely to be bookmarked and shared among communities of like minded users.
What are the benefits of ‘off site SEO’ to website owners?

A successful off site SEO strategy will generate the following benefits to website owners:

Increase in rankings.
The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank.
Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure.
Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Social Media
Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value.

Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.

Social Bookmarking

Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. It's Depend on your niche you can find web sites like reddit, digg, stumbleupon, Twitter and (to name a few) to promote your content.

So, Go ahead, Do your best.


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